Greenery, plants and foliage is shown to put visitors at ease. Having plants in store contributes to higher footfall – customer stay longer and it has a positive effect on buying behaviour. Mobilane shows how you can best use plants in store displays, for window dressing or in shopping centres.
Green, planted seated areas in shopping centres encourage visitors to stay longer. Longer stays means increased buying opportunities – in some instances, a presence of greenery has been shown to lead to an increase of 12% in turnover for the neighbouring stores.
It is not only shoppers who enjoy a little splash of greenery in their shopping experience. Those waiting for others can benefit from plants in waiting areas. The happier the experience, the longer people stay – shopping or otherwise.
Plants grab people’s attention. If a window display includes plants, it is more likely to catch peoples’ eyes and make them stop and look…and potentially enter. Living, natural plants engage an audiencemuch more than a poster or wall display whose effect diminishes over time. A living plant display is alive – it changes and is much more engaging than artificial plants.
Greenery can be used to reinforce the branding, identity or image of a company. Add vertical greenery to a building’s exterior or a living wall in the entrance – your green, environmentally-friendly image is then instantly created.
In-store colours and themes help communicate the brand and reflect the season or trend. Living green walls in shops can be planted with different types of plants and colours in foliage and flower to suit themes and emotions. The colour green conveys safety, nature and a soothing effect. Cooling colours like blue, purple and white add to a relaxed atmosphere.. Colors can be used to enhance the desired experience. The color green stands for safe, natural and soothing. Cool colors like blue, purple and white are good for a more relaxed atmosphere. Warm colours like yellow, orange and red provide a more stimulating or active vibe.
It is not only the retail establishments where greenery has an impact. The neighbouring areas, streets and public open spaces also benefit. Greened-up streets lined with trees, plants and floral displays have a more visibly-pleasing effect on the community and visitors. This leads to less vandalism, a greater feeling of safety and togetherness in the community and the street looks better, attracting more visitors and shoppers who want to stay longer and return again and again.
A simple, quick and instant greenery solution is to install Mobilane Green Screens. These ready-made hedge panels require little care or maintenance so become a cost-effective greenery option.
