McDonald’s chooses a Mobilane Green Screen as part of the Mc Drive expansion

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Business parks and drive-through locations often lack a green transition into their surroundings. Boundary screens usually consist of fencing or a bare panel fence, while visitors and local residents are looking precisely in these spots for a natural, well-kept appearance. At McDonald’s in Spaanse Polder in Rotterdam, this challenge came together when the fast-food chain expanded its Mc Drive. McDonald’s wanted the new boundary screen to be filled in as naturally as possible. Hoveniersbedrijf Klok, an official Mobilane dealer, delivered this with a Green Screen, where fully grown ivy immediately creates a green boundary along the route.

Hoveniersbedrijf Klok deliberately chooses the Green Screen as the solution for the new boundary

Expanding a busy Mc Drive requires more than just a functional screen. The boundary needs to look good immediately, however busy the location already is, while also showing that thought has been given to the surroundings. A bare fence does not fit that ambition and, moreover, contributes nothing to the air quality around the site. Hoveniersbedrijf Klok therefore chose the Mobilane Green Screen, because of the combination of instantly mature planting, a strong, winter-hardy ivy variety, and a solution that delivers immediate results without a long growing period. The screen has been positioned so that the entire route of the new Mc Drive gets a green, cohesive boundary.

Marco Pater, co-owner of Hoveniersbedrijf Klok, puts it this way: “The client came to us asking whether we had a solution for this. Naturally, we’re happy to think along. They wanted greenery, but instantly sheltered and fully grown, and two metres high as well. That’s why we proposed the Mobilane Green Screen — it’s the perfect solution.”

The Green Screen fulfils several functions at once around the Mc Drive

Choosing a Green Screen at McDonald’s delivers results on several fronts at once. The screen forms an immediate, mature green boundary along the route, so visitors and local residents no longer look at a bare boundary fence. The Hedera helix ‘Woerner’ ivy used also demonstrably contributes to the air quality around the site, as the planting captures particulate matter. The experience of the site changes as a result too: visitors experience a more natural, better-kept environment than would be the case with a traditional boundary screen.

Marco Pater neatly sums up the thinking behind the choice: “We’re happy to contribute to making the Netherlands greener. The end result looks very neat, and all parties are pleased with it. Visitors and local residents now look at a densely grown green screen. The whole thing has a natural look.”

The Green Screen delivers five concrete results for the Mc Drive

 1. The boundary looks fully green from day one.
Because the screen is already fully grown when installed, there’s no need to wait years for the site to gain a green appearance.

2. Mobilane Green screen contributes to cleaner air around the Mc Drive.
The ivy used captures particulate matter, making a measurable contribution to air quality on a site with constant vehicle traffic.

3. Visitors and local residents experience a more natural, well-kept appearance.
The green screen replaces a bare boundary fence with a planted element that makes the site more attractive.

4. Maintenance on the screen stays minimal.
Thanks to the strong, winter-hardy Hedera helix ‘Woerner’, little intervention is needed to keep the screen dense and healthy all year round.

5. McDonald’s takes a visible step towards greener operations with this project.
The green boundary fits with the broader sustainability direction McDonald’s is pursuing worldwide.

Key results of this project at a glance

Green Screen at the new Mc Drive of McDonald’s in Spaanse Polder, Rotterdam. A boundary that is already fully grown from installation, in heights of one and two metres. A measurable contribution to air purification thanks to the Hedera helix ‘Woerner’ ivy. A screen that stays green all year round and requires little maintenance. A more natural, well-kept appearance for visitors and local residents. A visible step in McDonald’s sustainability strategy. Delivered in collaboration with Hoveniersbedrijf Klok.

The Green Screen is widely applicable

What was achieved at McDonald’s in Rotterdam applies equally well to other fast-food locations, business parks, distribution centres and car parks where a fast, green boundary screen is needed. The same approach also suits companies that, just as McDonald’s does worldwide with adapted packaging and a more sustainable product range, are working step by step towards a smaller ecological footprint.

Hoveniersbedrijf Klok worked with McDonald’s on a green boundary

Hoveniersbedrijf Klok is an official Mobilane dealer and focuses on green solutions for businesses and private individuals. For McDonald’s in Spaanse Polder, Hoveniersbedrijf Klok provided advice and installation of the Green Screens along the new Mc Drive, with Mobilane’s fully grown screen modules forming a visible and functional part of that solution.

Frequently Asked Questions

Is the Green Screen at McDonald’s a temporary solution?

No, the Green Screen is a permanent boundary solution. It consists of living ivy that stays green all year round and continues to grow, providing a lasting, low-maintenance boundary along the Mc Drive.

What does the screen contribute to the surroundings of the Mc Drive?

The screen contributes to cleaner air by capturing particulate matter, gives the site a more natural and well-kept appearance, and replaces a bare boundary fence with a green, cohesive boundary along the entire route.

How quickly is a Green Screen fully grown?

The Green Screen is already fully grown at the moment of installation. There is no need to wait years for the planting to mature, as the screen delivers an instant, dense, green result.

Is this system only suitable for fast-food locations?

No. The Green Screen is just as suitable for other business parks, distribution centres and car parks where a fast, green boundary is needed, and for companies working towards a smaller ecological footprint.

Does ivy demonstrably contribute to air quality?

Yes. The Hedera helix ‘Woerner’ ivy used in the Green Screen captures particulate matter, making a measurable contribution to air quality on sites with constant vehicle traffic.

Technical specification of the Green Screen

For this project, the Mobilane Green Screen was chosen, see the technical information here,  supplied in heights of one and two metres and fully grown at installation along the route of the Mc Drive in Rotterdam.

Mobilane also helps green your site

Anyone looking for a fast, green solution for a boundary screen at a business park or drive-through location can get in touch with Mobilane or one of its specialist partners. Together, a solution is found that fits the location, the ambitions and the sustainability goals of the project. More information can be found at www.mobilane.com.