2005 – “Born in the Netherlands, grown worldwide”
As Mobilane grew, the international demand for turnkey green solutions increased. This soon led to the need for its own offices in England and Germany. Five years after its founding, the slogan “Born in the Netherlands, grown worldwide” became a reality. During the Four Oaks Trade Show in England, the Ready-To-Grow hedges received a lot of attention. Visitors were enthusiastic about the concept and wanted to start using the hedges immediately.
International expansion continued: Mobilane opened an office in South Africa and partnered with agents in several countries. Soon Mobilane was represented on every continent, building a global network of customers and partners. From the beginning, Mobilane Ready-To-Work hedges were known for their high quality and reliability, which was a key driver of international success.
Greening the construction and garden sector
The growth of cities and the increasing mobility of people – on average, people move seven times in a lifetime – created a new need in urban areas. Cities experienced tremendous population growth, and privacy became an important desire. The traditional fence no longer sufficed; people sought aesthetic and natural alternatives.
The Mobilane Ready-made hedges offered the perfect solution. These hedges combined functionality with durability and aesthetics, making them ideally suited for urban environments. The product responded to the demand for greenery in the construction industry and also became increasingly popular in the garden sector. Private individuals appreciated the simple and attractive way in which ready-made hedges gave instant privacy and a green look to their gardens.
Gardeners were also becoming increasingly fond of this product. The easy installation and high-quality appearance of the Ready-To-Grow hedges made it an efficient and reliable choice for them to provide customers with green and professional results quickly. In addition, landscape architects started using the hedges more and more in their designs because of the versatility and aesthetic value they added to green and urban projects. Ready-made hedges became a popular tool in creating sustainable and attractive environments.
Competition in the market
As Mobilane became increasingly successful, other players began to enter the market. Products inspired by Mobilane Ready-To-Grow hedges entered the market. This confirmed Mobilane’s reputation as a pioneer and market leader in ready-made greenery solutions. The company continued to innovate to maintain its edge and ensure the highest standards. With these innovations, Mobilane established itself not only as a market leader, but also as a pioneer in greening both the construction and garden sectors worldwide.