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2000

2000 – Founding Mobilane: innovative green systems

With the founding of Mobilane in 2000, the Darthuizer Group took another step in green innovation. The first product line, the “Mix hedge,” was born from the vision of Guido Ilsink, who recognized the shifting market need for shrubs and hedges in a timely manner. Although not everyone in the company shared his enthusiasm, Guido persevered, partly because of the opportunities he saw on the international market.

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In consultation with the owner of the patent, Guido acquired the world license for the mobile hedges. On March 3, 2000, Mobilane was officially founded, with the mission of developing and selling ready-made green solutions. At that time, there was no large-scale production of such hedges. The first customers were gardeners who sold the “Mix hedge” as an alternative to traditional fences. In the beginning, the Dutch team also handled sales abroad, but soon local salespeople in countries such as Germany, England, Belgium, Scandinavia, Hungary and Poland were deployed.

 

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From ‘Take away hedge’ to Ready-made hedge

The first take away hedges were exclusively Hedera helix ‘Hibernica’. But as a subsidiary of the Darthuizer Group, innovation was central to Mobilane. Experiments with different types of plants led to the introduction of new varieties, such as Carpinus betulus (Hornbeam) and Pyracantha Dart’s Red (Firethorn), which has brightly colored berries and was specially bred by Louis Ilsink.

Over time, it was decided to change the name “Mixing Hedge” to Lace & Ready Hedge, a term that better reflected the product characteristics. This name has since become synonymous with high-quality ready-made hedges and has contributed to Mobilane’s reputation as a market leader in innovative green solutions. The founding of Mobilane marked not only a new direction for the Darthuizer Group, but also the beginning of a global success story in sustainable and functional greenery.

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