Mobilane LivePanel on display to help attract new franchisees at Inleaf25 October 2016
Inleaf, the Manchester-based commercial plants specialist has added a Mobilane LivePanel system and three LivePictures to its showroom to allow the company to better demonstrate their benefits to clients, as well as to other installers interested in becoming Inleaf franchisees.
Founded by husband and wife Daniel and Charlotte Atherton – a qualified Landscape Architect – Inleaf are keen supporters of Mobilane systems and have recently completed the design and installation of a 25m square installation as part of an office refurbishment for a pharmaceutical company in Chester. “Having the LivePanel and LivePicture at the showroom is useful for demonstrating the systems to clients,” explains Daniel Atherton. “However, Inleaf is a franchise operation and all our franchise events are held at our showrooms, so the LivePanels and LivePictures are useful for educating potential franchisees about the unique products they can offer.”
Daniel and Charlotte set the company up with the aim of becoming a franchise, and created their showroom to allow them to train people. With a long-term goal to have franchisees nationwide, Inleaf will recruit, train and support franchisees, as well as taking the lead on new products such as Mobilane systems.“We launched in February,” continues Daniel, “And we are getting our first franchisees lined up“.
The industry is very competitive, but with our franchise opportunity we believe franchisees can become successful. There has been a sea change in the last few years and there is a growing market for living walls. The sense we are getting is there is a lot more awareness, which is largely client-led. For example, the Chester installation was part of the client and architect’s brief. We are seeing this more and more. “In terms of general plants in the commercial space, we are finding a wide range of companies coming to us for solutions, with clients understanding the wide range of benefits of plants in the work place. However, there is still a job to be done in educating smaller businesses, which is where our demonstration systems at the showroom come in.”